India Internet user statistics for 2008
According to JuxtConsulting:
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- There are 35 M internet users in India (people who use internet more than once a month). 90% of them use internet daily.
- All but 5 M of these are in urban areas.
- This means that 9% of Indian urban population uses internet at least once a month.
- Indian regular urban internet users grew at 19% compared to last year.
- 72 % of internet users have a computer at home.
- Most common activities on the net are email, job search, IM, News, Sports, downloading music or movies, social networking and matrimonial search, in that order.
- 34% of users visit vernacular content regularly (compared to 12% last year).
- YonY growth is linear not exponential, as we hoped.
- India has 8m active online shoppers. (those who have purchased something online in last 6 months)
- About 24% of them have never bought anything besides railway tickets. 49% of them have bought nothing but air or train tickets.
- Books, clothes and CD/DVDs are the other big selling categories.
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