www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf
This is recommended reading for any executive who thinks SEO is strategic for his/her company. The guide does not contain actionable items as much as they are about the approach and guidelines you need to mange your SEO team. At 25 pages or so, it will not take much of your time (I read it while doing my laundry).
I have only recently started learning about SEO and after spending some time on blogs, forums and some books, my view is that there is lot of fluff out there. About 90% of what you will hear from “SEO experts” is useless and perhaps another 9% is illegal.
However, Google, surprisingly provides a lot of information on SEO that works. This guide is a good place to start with that.
It looks you believe that you have found the recipe of SEO success formula pretty fast.
Don’t you think Google giving SEO starter guide is like a mouse teaching a cat on how to catch him?
My sincere advice : Go into the history, read more Tarun. Look at the time when Google was saying “There is no need of SEO” few years back. Sometime later they had to accept the reality and came up with Guidelines on how to choose Good SEO agency or consultants. and finally this guide. Hence know that SEO is harder for even Google to break, so follow the Gurus – Never question their knowledge or think you got or know everything within few weeks…
Deep thinking needed Tarun, wakeup!